Copywriting - Setiap Melayu Wajib Pelajari Skill Ni Kalo Nak Jadi Jutawan

Yuhuuu... testing the art of copywriting pulak.

While at it.. I might as well write something about it huh??

Should I?? 

I think I should..coz I can see that everyone here are lacking a lot in this aspect.. 



So here goes..

What is copywriting. Semua pernah dengar pasal copyright. Adakah ia benda yang sama??
Is it related in anyway. Huahuahua.. tidak sama sekali!

Copywriting.. as I believe every single of you know.. is the art of writing that can hook
your reader and astonish them in a way that they will literally do whatever it is you want
them to. Bahasa aku.. ia adalah satu skill yang cukup-cukup sempoi di mana ia boleh buat 
orang yang membaca tuh 'feeling' and ultimately 'find your writings to be very interesting
and easy to relate to'. 

Ada banyak gunanya copywriting skill ni.


Antaranya termasuklah untuk buat lecturer dan pensyarah tuan-tuan sekalian terpegun dengan
keindahan article / essay korang, untuk buat surat cinta yang tentunya bakal membuatkan si dia
berkelip mata dan sentiasa teringatkan anda tak kira di mana and ultimately.. untuk buat 
tulisan yang bakal membuat kita thousands of dollars per day. 

Bagi kita internet marketers.. copywriting skill is simply one of the most important skill
ever existed out there.. yes.. you read it right. It is THE MOST IMPORTANT SKILL to have!!

So.. am I here to teach you all copywriting?? Ofcourse not.. aku bayar almost RM30,000 untuk 
belajar benda tuh.. takkan nak bagi free kot?? 

Then why am I writing this?? What's the purpose?? 

Sebab nya mudah.. this is simply an introduction to this very skill.. the most
expensive skill to own in the world.

Kita akan lihat beberapa perkara yang boleh di relate kepada copywriting skill.. termasuklah
skill itu sendiri.

Aku dah cover apa itu copywriting skill. Kita tgk pulak.. apa yang kena ada dan macam mana
nak buat satu artikel / karangan yang cukup-cukup compelling and menarik.



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Pertama sekali.. always write with emotion. Orang yang membaca boleh kenal kalau artikel korang
tuh serius atau tidak. Make it flow with emotion.. and orang yang membaca for sure boleh relate.

Aku kasi contoh skit..


Ini ayat asal:

QUOTE

We truly hope you can see the big advantage of working with
Us in your project.

Yours sincerely
James

So.. apa korang dapat baca dari situ?? Perrgghh.. boring siot. Oh man.. oh man.. what the.. DULL!!!

Kita ubah skit.. kasi dia jadi:

QUOTE

I’d love to work with you. Can you see the advantage I fully explained above?
Here’s what I can do for you. I’ll hold this price for you until
midnight tonight. After that the price goes up by 30%. Your
offer is 100%, no risk, satisfaction guaranteed.
I’m waiting for your call right now. My number is 01229 229 0101.
Call right now. I’ll do the rest...

Baru layan skit... penuh emosi. I'm seriusly nak bekerja dengan company you.
Nampak tak advantage yg saya explain tu.. saya harap awak akan consider betul-betul.

Always remember.. copy with emotion sells better than dull ones.

Our target is to make sales.. lots of them... so find THAT EMOTION and attach it to
your copy. Write with emotion. Important!!




Kedua.. copywriting has no rules. It never had.. and will never had any. Apa maknanya??

Jgn korang igt bila mention copywriting.. mesti ada exact rules kena follow lah.. ada certain
things kena ada. Mengarut jer. 

It’s all about communicating in a personal level with your customer. Anggap mcm korang tgh cakap 
dengan customer ko face-to-face. Anggap mcm dia ada depan ko.. and speaking with you. And then
write.

Artikel / essay / copy korang akan ada flow as if you are talking to them.. they will feel it..
and will most likely make a purchase.. if they can feel your presence talking to them.

Always.. always.. find a little twist to your words. Cari sinonim or whatever.. 

Customer love it.. it makes you sound a little bit different.. or sometimes a LOT different.




Ketiga.. remember. People buy people!! Aku pernah mention somewhere.. kenapa produk
yang Jessica Simpson endorse lebih laku berbanding normal product. The answer is simple..
because people buy people! Ensure yang korang sentiasa gives more value.. sounds more
understanding and so on bila menulis.



Keempat.. always emphasis about "What's In It For Me". Shortcut dia.. WIIFM. Always remember.. no 
one actually pays for a HDTV television set. They pay because they want to WATCH THEIR FAVOURITE 
SHOW!!

Nobody also pays for a haircut. They pay simply because they want to look great. We call these 
the art of reading between the lines. We also call this.. HOT BUTTONS!

Always recognize what is the hot buttons of your customer. And always put it to good use.
Hot buttons is something that will make people tick. It can move the emotion of your customer.. make
them feel "Gosh.. I have to get this no matter what happen.." or something like that.

They will buy if they feel like that. So make them feel like that. Find that hot buttons and utilize
it to the maximum.




Kelima.. grabbing attention. Always remember.. we live in a fast society. So go straight to the point. Jangan main-main dengan perkataan berbunga lah itu lah inilah. Customer hate that. I hate that my self.
Jangan langsung main-main atau bercakap banyak benda ngarut. Just.. please.. straight to the point.
You'll make your customer less confuse.. they feel happy.. and they'll buy. Copywriting need to
encompasses the thought that we are living in a fast society. Make it so by writing straight
to the point.




Keenam.. always sell the big advantage. Kasi tahu diorang apa yang diorang dapat kalau dan apa yang 
produk korang boleh buat pada mereka.. and bagi tahu the big one first. Certain people
simpan dulu big advantage produk diorang sampai dah nak hujung baru kasi tahu. Bad move
I would say.. why?? Simple. Apa jadi kalau customer tak baca sampai ke situ pun?? You don't make 
any money then. What happens after that?? You guys jadi depressed.. you guys pun quit. So while 
Kai Kiske, Baron Engrista dan rakan-rakan diorangnaik Ferrari masing-masing.. you all masih lagi
dengan Kelisa menanti di lampu isyarat seberang sana. So.. always remember to sell the big advantage
so you all boleh kasi Kai Kiske dengan Engrista menggeletar skit dengan lamborghini baru korang.



Ketujuh.. always.. take the lead and tell them what to do. Bukan satu idea yang baik untuk 
membiarkan customer korang menunggu.. dan tertanya-tanya.. "What am I supposed to do after this??"

Take the initiative.. let them know what you want them to do. Tell them..

QUOTE

"Okay.. if you ever felt like changing your life with only a push of button.. own
that dream cars you've ever wanted.. buy the dream house you've desired for so long.. then
take this chance now, own this amazing system.. and start changing your life just 2 minutes
from now!!"

Well.. not the brightest copy I've ever written (aku perah idea in only half a minute).. but
aku rasa korang faham maksud aku sekarang??



Kelapan.. headline. Always make sure your headline is something diferent and always attractive.
Tgk contoh ni:

QUOTE

Puvana Sinnasamy's Hair Design
We Are The Towns Top Hair Salon

So.. kita analisis skit:

Puvana Sinnasamy - Cheh.. who cares.. lantaklah kalo George Bush sekalipun.. doesn't make any
difference.

We - People don’t care about you. They just want to know what you can do for them

Top - Is that so? Proof it!! All other salon are saying they are the top ones

Kita ubah and tune skit:

QUOTE

I Only Went In For A Trim, I Walked Out
Looking AND Feeling Fantastic!

Sekarang banding.. which one sounds better??






Kesembilan. Sentence. Sebenarnya cara aku menulis post ni salah. But who cares.. as long as 
you all dapat informasi sudah cukup (aku bukan cuba menjual something kan??)

Cara yg betul??

Always ensure yang sentence korang pendek-pendek and straight to the point. Cuba type dan 
pastikan setiap perenggan hanya ada dua sentence if possible. That will keep the flow
intact.





Kesepuluh.. headline balik. But this time tips. 

Solution or the product, should always be in the headline. NEVER go for something mysterious, 
that will stop people from reading further into your copy. Get to the point FAST!




Hmm.. okay.. itu basic knowledge jer sebenarnya. Skang kita pergi into something a little
bit advance. Still very basic for the likes of Patric Chan.. but quite advance for most
people here (note I say most.. so kalau korang rasa cam dah tau.. then just keep quite)



Headline
========

- Always understand what goes through buyers mind. I can't stress this enough.

- Tumpukan 80% tumpuan korang terhadap headline.. dan 20% untuk baki copy / artikel korang.
Why?? sebab almost 90% people out there.. never go through the headline!

- Be extra careful untuk exclusion words. Makna aku disini... bila korang buat satu targetted 
landing page.. maka korang secara automatiknya akan exclude certain people.

Contoh.. Ladies.. reduce wrinkles NOW!!

Dalam contoh ni.. maknanya kita dah exclude man and so on dan hanya fokus pada ladies jer..
kalau perlu.. break down lagi contoh kepada old ladies, young ladies and teenager. Dah ada
tiga landers disitu.

- Use the word FREE! (Who can resists FREE?). Careful on this one though, it doesn’t get 
prequalified buyers. Good for opt-ins but sometimes very bad for sales. Use it wisely.

- Masukkan seberapa banyak emotional words yg boleh.. antara contoh termasuklah love, proud, 
baby, etc. Make people feel like you are their friend. Pull them into your copy.

- Brand name in headline (State the product in the headline). People doesn’t read beyond the 
headline but they want to know what you are selling.

- Avoid blind of HUCKSTER headlines. The minute people have to guess about your copy, they’ll 
move on.

Dan.. 

- Elakkan penggunaan perkataan negative. Subconcious mind kita tend to pick only negatives 
words.. which is totally bad.





Body Copy Formula
=================


- Cipta satu split personality dalam diri korang.. yg specilized dalam niche tuh. Korang mungkin
tak faham sekarang.. but eventually korang akan faham kelak bila dah kerap buat landing page.
Takpe kalau tak faham.

- Enthusiastic. Learn to love the topic / niche. Be passionate about it.

- Jgn menipu. Buat janji yang korang tau.. akan menjadi. Never ever hyped up on a promise.. atau 
janjikan sesuatu yang korang tau takkan terjadi.

Contoh.. "I guarantee that you will stop smoking in only 25 minutes from now.. or your money back".

Come on guys.. ada ke produk stop smoking 25 minit jer??

- Avoid Generalities. Get specific.

- Be Fascinating. Pull them in. People love to hear stories. Fascinate them.

- Testimonials. Use a testimonials that actually get results. Not something that 
writes a good stuff about us. Customers WANT to know if its WORKING or not. But.. 
kalau korang affiliate (bukan tuan punya produk.. then don't bother with this one). Artikel 
pun tak perlu testimonial.

-Short Paragraph. Keep it 3 or 4 lines per paragraph.

-Add Facts. People love facts. Works great for snapshot copy. People will read 
through when they know about the facts. But jangan over do. Sampai masuk bahasa 
saintifik.. waktu tu memang customer pun pening and bila dey all pening.. 
duit takde la.

- Tambah gambar. This will make your copy stronger and much more captivating. 





Buat masa sekarang ini sahaja. Next time aku akan tambah lagi dari masa ke semasa