100 Syarat Untuk Jadi Seorang Usahawan Berjaya

The 100 Rules for Being an Entrepreneur


If you Google " entrepreneur " you get a lot of stupid cliches like "Think Big" For me, a "contractor" does not mean the beginning " Faceook " next . Or even point every company ever. This means that the search for the challenges that you identify in your IFE and creative ways to meet these challenges . But in this post , I focus mainly on issues that , if you created your own business. These rules also apply if you are taking an entrepreneurial stance within a much larger company (which all employees must do).


( This is BS)


For me , I started several companies. As I described in the remainder of this blog, some have succeeded , many have failed . I invested in some 13 private companies. I advised probably another 50 private companies. On the way , I have a list of rules that have all helped me with all aspects of being a case in the economy and in some life.

[ BTW , I guess I should not post this Claudia . It will be a chapter in a book I am self-publishing in a week or two : " How do you the happiest on earth " But I'm setting the price of the book for free on Kindle, then man why not. ? Whenever I write something , I can not help myself. I put in place. ]

Here are the real rules :

A) This is not funny . I will not tell you why it is not fun. These are rules . No theories. I did not need to prove . But there is a good chance that you will hate the whole process of entrepreneurs. Keep sharp objects and pills away during your worst moments . And you want . If you are an entrepreneur and you agree with me , please write in the comments below.

B ) Do not try to hire people . You need to hire people to grow your business . But it is a good discipline to really , if you need individual properties in question.

C) Get a customer. This seems obvious . But this is not the case . Get a customer before you start your business , if you can. (See " The best way to succeed as an entrepreneur ")

CA) Follow me on Twitter .

D) If you offer a service, call a product. Oracle did. They said they had a database . But is that if you "bought" their database , they send a team of consultants to meet you " install " the database to your needs. In other words , in the first years of its existence, they claimed to have a product, but they really were a consulting company . Do not forget this story. Products are classified better performance.

E) It's okay to fail . Again . Hopefully before you run out of money. Hopefully before the investors' money . Or worry . Come up with new ideas. Again .

F) be profitable. Try to be immediately accretive . This seems obvious, but it is not . Do not try to raise funds. This money is expensive.

G) When raising money : if it is not easy , if your idea is probably not able to collect the money. If it is so easy, then take as much as possible. If it's too easy, then sell your business (unless you Twitter , etc.).


( If it is too easy to sell your business )
H) The same applies to the sale of your business . If this is not easy , if you need to build more . Then sell . To sell your business, you start dealing in advance with your customers annually. Send monthly updates describing your progress. Then when they need a company like yours , your company is the first one that comes to mind .

I) Competition is good . It makes you a killer. It helps to assess progress . It shows that other people are your competitors you space to enjoy your potential customers.

J ) Do not use a public relations firm . Except perhaps as secretary . You are the PR for your company. You are branding your company . You personally.

C ) to communicate with everyone. Employees. Customers. Investors. All the time. Everyday.

L) that do for your customers. This is very important . Get them girlfriends or boyfriends . Talk to their charity . Visit relatives for Thanksgiving. Help them find other firms to meet their needs. Also please your competitors if you think a competitor can help , or if you think you'll be fired. Always think first : " What will my customers happy ? "

M) Your customer is not a business. There's a man there. What makes my client happy person ? Make people laugh . You want your customers to be happy .

N) is displayed . Go for breakfast / lunch / dinner with clients. Treat .

O) history. Knowing the history of your customers in all areas . Company history , personal history , the history of marketing , history of investing , etc.

P) software development of micro- management . Nobody knows your product better than you . If you are not a technical person , learn, very specific in your instructions so that your programmers can not say, " Well, you did not say that "

Q) local rental . You must be able to see and talk to your programmer . Not outsource to India. I love India . But I will not hire programmers from there while I live in the United States .

R) sleep. Do not buy into the myth 20 hours Entrepreneur of the day. You need eight hours of sleep per day in order to have a focused mind .

S ) for the year . As above . If you are unhealthy, your product will be unhealthy .

T) emotionally fit . You do not have dating problems and the problems of software development at the same time . VCs feel everything about you .

G) to pray. You must . Be grateful you are. And pray for success. You 've earned it . Pray for the success of your customers. Heck, to pray for the success of your competitors. The better they do, it means that the market is growing . And if one of them goes down, you can buy.

V) employees buy gifts . Massages . Tickets . Whatever. I always thought that at the end of each day , my young lesbians employees ( for some reason most people my first company were lesbians ) would call his parents and his mom and dad said, " Hi sweetie how s is your day today " and I wanted them to be able to say :" It was the best " invite customers day masseuse ! .



W) Treat your employees like they are your children. You have limits. They need to be told "No!" Sometimes . And sometimes you have to hit in the face (ha ha , just kidding ) . But within , let them play .

X ) do not be greedy pricing your product . If your product is good and you are cheap , people buy . Then you can price updates, products and services more expensive future future. This goes along with the next rule.

Y ) Distribution is everything. Branding is everything. Get your name out there , whatever it takes . The best distribution of the word by mouth, which is why your first prize does not matter.

YA) Follow me on Twitter .

Z ) does not kill himself . There is no go. Your people need you . Your children or future children need you . It seems odd to include it in a post about entrepreneurship, but we must also keep it real . Most books or "rules" for entrepreneurs talk about things like " think big ", " go after your dreams. " But often dreams turn into nightmares . I'll repeat it again . Thou shalt not kill . Call me when things are too stressful. Or, more importantly, make sure you take the right medicine

AA) Give your employees the structure. That each employee knows his path to success can be achieved. Each of them is leave or replace if necessary. It's OK . Give them guidelines how this could happen. Tell them how rich working for you.

BB) can be used to immediately trigger . If an employee "disease" , it must be rejected . If they ask for more money all the time. If they bad mouth you . Employees to other If you still think they talk behind your back to the other. The disease can not be cured. And it is very contagious. Show no mercy . Show the employee the door. There is no second chance , because the disease is incurable.

CC) Make friends with your landlord. If you ever sell your business , believe it or not, you will need his signature ( because there will be a new owner of the rental)

DD ) move only when the offices are packed , the actions of employees and there is no office space for people on foot, are.

EE) have killer parties . But you use your own money. No company money. Invite employees, customers and investors. This is not the worst thing in the world also load out prostitutes or model rights.

FF) If an employee comes to you crying , close the door or take him or leave the building. Sit down with him until he stops. Listen to what he has to say. If someone is crying, and it was a big communication problem somewhere in society. Listen to what it is and fix it. Do not be angry against the culprit. Just to correct the problem.


(You do not want your employees to be sad . )
GG) At Christmas, a donation to a favorite charity of each individual client. But not for investors or employees.

HH) have lunch with your competitors. Listen and try not to talk . A competitor ( Bill Markel from Interactive 8) told me a story about how the CEO of Toys R Us returned his call. He told me , because I never called the bill. Ok , Bill , course notes .

Ii) make a lot of advice . Ask your customers tips on how you can be introduced to other parts of their business. Then they will help you. By the following rule ...

DD ) Inspire your customers. Or not . But still leave open the possibility . Do you still hanging in the air between you and them. You can enrich you . Maybe. Maybe. If they play. So play .

KK) for demonstration or delivery , do something extra surprise , which was not expected. Always add the bells and whistles that the customer does not pay.

LL) Understand the demographic changes that change the world . When marketing dollars are flowing , and you can be in the middle. What need boomers aging baby services ? The world is running out of drinking water? Newspapers will survive? Etc. . etc. to read every day, to understand what is happening .

Lla ) not too many parts , or " seminars " to go with other entrepreneurs. Work on the site , while party.

MM) , but is not consistent gloomers attempted monopolization of the TV screen with the above rule to the prophet to tell you that the world is finally heard. They want you to fear , so they can collect all the money.

NN) , you have more free time. During leisure , you can add new ideas to the customers think of new ideas for services to offer new products.

OO ) , you have more free time , part 2. During your free time to think of ideas for potential customers . Please send e- mails: "I really see 10 ideas for you Oh you know I think you 'll be blown away here are five of them now .... "

OOA ) depressions , recessions do not count. There is a 15000000000000 dollars into the economy . You are allowed one piece of it :



PP ) talc. Tell everyone that you never know what your company does. Your friends will help customers.

QQ ) Always take someone with you to a meeting. They are difficult to monitor . Because you do not have the free time. So if you have another employee. Let's follow them . In addition, they enjoy spending time with the boss. You will be a mentor.

RR ) If you are consumer focused : your advertisers are your customers . But getting new services to your customers think . Each new service has to be better for their lives. People's lives are better if : they are healthier , wealthier , and have more sex . "Health" can be broadly defined .

SS) If your customers are advertisers : find sponsorship opportunities for them that drive customers directly in their arms. These are the most lucrative advertising offers (see article above) . Advertising inventory is a terrible business model. Sponsorships are better. Then you talk to your customers .

TT ) No friction . The more difficult it is to register a consumer, you eat less. No confirmation e -mail , the shapes of signs , etc. The simpler, the better it is.

TTA ) n fi , part 2. If you are a site to have as much content as possible on the first page. You do not want people to click a second or third hand , if you can avoid it. Things , with the top content . You are not Google. ( And 10 unusual things you did not know about Google)

UU ) No friction , Part 3. Say " yes" to every opportunity with you. In a room with a big decision What it costs you money.

VV) Sell your business for sale two years ago . Get in the offices of potential buyers of your business and start updating your progress each month. Advise you to "catch the industry " in the form of a simple periodic

WW) If you sell your company stock , sell the stock as soon as you can. If you sell your shares , this means:

a . The market is such that many companies are sold on the stock.
b . AND , use shares to buy other companies because they value their actions as if they modes.
c . This means that if the downtime of all ends , everyone will sell shares in the country. So your first sale.
XX) Ideas are worthless. If you have an idea worth pursuing , then just do it. You can build a website for cheap. Hiring a programmer and a demo. Get to enroll at least one person at your service. If you want to make Facebook pages for plumbers , find a plumber who will donate $ 10 to his Facebook page . Just do it .

YY ) Do not use a PR firm , part II. Set up a blog. Let your personal stories (see " 33 tips to be a better writer "). Let him know that you're human , accessible and have a real vision , why they need to use. Become the voice of your industry , the lawyer of your products. If you care products skin, tell your customers every day, as they as they are even more beautiful now, and have more sex than they currently receive . Blog your way to PR success. Be honest and bloody.

ZZ ) can not save the world. If your product sounds too good to be true, then you are a liar.

Zza ) your business is still for sale .



AAA ) in the first test. I look now .

BBB) no free time , part 3. Select a random customer. Find five ideas for those who have nothing to do with your business . Call them and say, " I thought you Have you tried . ? "

CCC ) No reselling business . Nobody cares to sell your services . It is always a bad deal.

DDD) Your lawyer or accountant is not going to introduce you to one of their other customers. These meetings are always a waste of time .

EEA ) celebrate each success. Your employees need . You need a massage. Get a professional massage therapist in every Friday afternoon. Nobody leaves a job where there is a masseuse.

FFF ) Sell your first company . Do not take chances. You do not need to be Mark Zuckerberg. Sell ​​your first company as soon as you can. You now have money in the bank and a notch on the belt. One billion of your next adventure.

GGG ) Pay your employees before you pay.

HHH) Give equity for the first customer. If you do not have a product and no money , then give equity to be a good partner in exchange for a paying customer . Note: Do not blindly give equity. If you develop a product that someone asked me , they do not give justice. Sale . But if you still want to get a great distribution partner whose funds hold, then give equity to nail the case .

III) not worry about someone stealing your ideas. Ideas are worthless anyway. It's OK to steal something that is worthless .

IIIA) Follow me on twitter .

Questions from Readers

Question : You say that some free time , but you should also tell you if I think about it , I 'm running out of ideas to keep old customers and potential emotionally fit , fitness, etc. How do I ?

Answer: It is not easy or everyone would be rich .

Question: If I 'm really stressed paying customers , how I can not sleep at night ?

Answer: Drugs

Question: How do I customers cold calls ?

Answer: E -mail . Send 40 of them. This is when one answer OK. Message 40 per day , but make sure that you provide something of value .

Question: How can I find cheap designer or programmer ?

Answer: If you do not know and want to cheap : using scriptlance.com elance.com or Craigslist. But not hire you if they are in another country. You should , even if it costs more money with them.

Question : Should I hire programmers ?

Answer: First ... freelance . Then rent .

Question: What happens if I build my product, but I do not get clients ?

Answer: Development of a coward to your products and services for our customers. But I hope you do not start without telling its customers a product ?

Question: I have the best idea in the world, but it works , it needs to use a large number of people already. Like Twitter .

Answer: If you have not cooked in the ecosystem of the Silicon Valley, and then find the distribution and supply of equity , if you must . Zuckerberg were Harvard. MySpace has had to fans of all local groups on site with MySpace . I ( in my own small way) I Thestreet.com if I put Stockpickr.com . I also had 10 paying customers , when I made my first successful full-time business .

Question: I just lost my biggest client and now I have to draw the people . I've never done before. How can I do this?

Answer : One of the sessions. Be nice . State the facts . Suppose you need to let people go and everyone is wrong, but you want to keep in touch because they are an excellent employee . It was an honor to work with them and if the business takes you hope you can convince them to come back. Then ask them if they have questions. Your reputation and your reputation are at stake here. Want to be a good guy. But you want. Out of your office in 15 minutes This is a termination of employment , no negotiation . This is one reason why it is good to start with freelancers .

Question: I have a great idea. How do I win VCs ?

Answer: You build the product. Get a customer. Get the customer's money . Get more customers. Build more benefits into the product. Get VC . Chances are this point VCs call.

Question : I want to build a business of day trading.

Answer: bad idea

Question : I want to start a business, but I do not know what my passion is:

Answer: Go to the message . " How to be the luckiest Man Alive " Run daily practice. Within six months of your life will be completely different.

Question: I want to quit my job , but I'm afraid .

Answer the same question. The daily practice gives you an idea of the sound machine . More happiness flowing from all sides.

New rule: Things change . Everyday. The title of this post, for example, says "regulation 100 ." But I have about 70 rules (including Q & A). Things change in the medium term. Be ready for every day. In fact , to understand every day that you manipulate to make and you improve your products and company names things .

In the rest of this blog I have examples , ideas , rules, etc. In fact, it adds more than 100 rules. Many of the rules above are repeated in other posts to come, but this place as cheat sheet . If you add comments to think of other rules for me. I'll try to come in the book.